It's the colour of every little girl's dream bedroom, if not her entire wardrobe and all her toys. But is it the ultimate marketeer's magic trick, or are today's little princesses really hardwired for la vie en rose?
Here is my dirty little secret: as a journalist I have spent nearly two decades writing about girls, thinking about girls, talking about how girls should be raised. Yet, when I finally got pregnant myself, I was terrified at the thought of having a daughter. I was supposed to be an expert on girls' behaviour. What if, after all that, I was not up to the challenge myself?